Elevated the Busch’s Fresh Food Market brand across every customer touchpoint, providing creative direction and hands-on design for marketing, advertising, social media and in-store experiences. I refreshed interior and exterior signage, product labeling, window graphics and merchandising to create a more cohesive shopping environment, while developing integrated print, digital and email campaigns supported by original food and product photography. Behind the scenes, I also streamlined print production and vendor sourcing to improve efficiency, consistency and quality across the brand.